Saturday, September 17, 2011

In The Closet: "History Made and In The Making"

Converse is probably one of the most iconic and popular shoe brands to have been created. It all started with Marquis Mills Converse, who opened the Converse Rubber Shoe Company in Malden, Massachusetts in February 1908. The company was a rubber shoe manufacturer, providing winterized rubber soled footwear for men, women, and children. By 1910, Converse was producing 4,000 shoes daily, but it was not until 1915 that the company began manufacturing athletic shoes for tennis.
The company's main turning point came in 1917 when the Converse All-Star basketball shoe was introduced. Then in 1921, a basketball player named Charles H. "Chuck" Taylor walked into Converse complaining of sore feet. Converse gave him a job. He worked as a salesman and ambassador, promoting the shoes around the United States, and in 1923 his signature was added to the All Star patch.
Since then Converse All-Stars have been the popular pick of athletes and the average Joe alike. The company has expanded over many years, and so has their selection. But Converse still remembers where they came from and how they got here with an amazing commercial in honor of their origins:
The song, "Build. Destroy. Rebuild." by Hanni El Khatib, can be found here on iTunes:

Also, here is another commercial I believe was made for a contest. It's pretty good, so I thought I would share it:

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